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Startups tackle the local neighborhood as the next frontier.
Companies are increasingly looking to the intersection of location and community with the neighborhood, an ideal place to target people for providing information and news, but also a possible target for specific advertising.
“ To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
Paul Rand
